| SPRING 2009 MWF 11-11:50 a.m. | LAU 111, LAU 113 & other places
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Dog ate your syllabus? Download another one. Check discussion leadership here. Looking for a job? The Berry COM Job Bank
Check on a regular, frequent basis (or subscribe): The Media [are] Dying | The Medium blog
Note: This page will change; please refer to it frequently. Do not merely print it out the first week of class.
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Go HEELS! |
Monday > Topics < |
Wednesday > Tools < |
Friday > Texts < |
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Week 1: Jan. 14 
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Welcome
back to the Bubble!
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First
day of class: |
Discussion about discussion, research projects/journalism practica
Budget meeting in Library Seminar Room (right side, second floor): Your hyperlocal story ideas For funsies: Mojos: Kevin Sites, News-Press mojos | How to do hyperlocal | Las Vegas Sun re-launch | UMN's digital storytelling model |
| Week 2: Jan. 19 | No
class Monday:
Martin Luther King, Jr., Day Read: Rebecca Blood, weblogs: a history and perspective |
Budget meeting 2: Story ideas and research/journalism projects (meet in the library seminar room) Post your ideas to the wiki For funsies: CurrentTV online | Inauguration TimeSpace for the interface | quarterlife.com social video network |
Discussion: The Elements of Journalism, Intro & chs. 1-2; Goosing the Gray Lady
(this is an excellent read)
quiz on the readings for the week |
| Week 3: Jan. 26 | Introduction to convergence, multimedia, interactive New West network For funsies: France's gift to 18-yr-olds |
Blog and CMS publishing formats; Introduction to Concrete5, Mac server |
Discussion: The Elements of Journalism, chs. 3-5 (Minyeoung & Lindsay leading, meet in library seminar room)
For next Wednesday, take five related photos for a slideshow. Be sure to have collected enough information about whatever you shoot to write the cutlines. Bring these five photos on a thumb drive or CD. |
| Week 4: Feb. 2 | More on convergence Matt Thompson, co-creator of EPIC 2014 and EPIC 2015. His blog: Newsless blog | How do they do this? | New Media Index | Key news audiences | Pew Internet and American Life report on Adults and Social Networking Services | Online First reading | Google & stupidity | Online newspaper site traffic up (.pdf) DUE: Blog post to WanderingRocks |
Photo, audio, Soundslides Example: Chicago Tribune's Hidden poor | WashingtonPost.com's South Africa | Post's prize-winning fair coverage | St. Louis Dispatch's Reporting for Duty great use of audio |
Discussion: The Elements of Journalism, chs. 6-8 & be sure to browse New York Times Ethical Journalism Handbook (.pdf download) (Dustin leading) quiz on the readings for this week Meet in the library seminar room |
| Week 5: Feb. 9 | Photo, audio, Soundslides View sometime this week the FinalCut AND SLR 35-minute tutorials (two) in the DesignLab DUE: Blog post to WanderingRocks |
Podcasting View sometime this week the FinalCut AND SLR 35-minute tutorials (two) in the DesignLab New: Blogger acknowledged by Obama (not the New York Times); items new at BerryOnline | Gigapan follo |
Discussion: The Elements of Journalism, chs. 9-11 (Kyler leading); New York Times business strategy; and view Walter Isaacson on The Daily Show Reading quiz! |
| Week 6: Feb. 16 | Video 1: Meet in the DesignLab Camera aesthetics, basic shooting DUE: Blog post to WanderingRocks |
Video 2: Meet in the DesignLab Writing for video, interviewing & research Story updates | NYTimes's prototypes |
Discussion: The Long Tail, Intro, chs. 1-3; The Hit Factory (from Wired magazine) possible quiz on the readings |
| Week 7: Feb. 23 | Video 3: Mac lab (LAU 111) Editing aesthetics & philosophy Discuss tomorrow's ARC board meeting |
Video 4: Meet in the Mac lab Looking at examples, deconstructing Example: Spokesman Review's Video Journal |
Discussion: Long Tail, chs. 4-6; plus Going Long, by John Cassidy |
| Week 8: March 2 | Writing & Editing for Digital Media Students fears about jobs on NPR |
Writing for voice | Hyperlinking policy How to hyperlink |
Discussion: The Long Tail, chs. 7-9, plus The Netflix Challenge Wikipedia entry on The Long Tail |
| Week 9: March 9 | Video 4, with Curt Hersey, in Design lab Lab time (bring your video, raw or rough cut) |
Video 5, in Design lab Lab time/production (bring your video) |
Discussion: The Long Tail, chs. 10-12, Coda; plus Free! | Becoming Professional Spring Break! March 14-22
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| Week 10: March 23 | Budget Meeting & Production: Meet in the Design Lab |
Production: Design Lab |
Discussion: "As We May Think" and The Google Grid & Learning from the music industry |
| Week 11: March 30 | Budget Meeting | Writing for voice | Mapping | Mapping 2 | Quikmaps.com Bakersfield Californian maps Lecture notes and exercise directions, from BC's upcoming textbook |
Production: Design Lab & Mac Lab
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Discussion: Hyperlocality; Read Hyper-local Hero in FAST Company; J2.0 ch. 2; Rob's blog; Block-by-block news | Everyblock.com | Chicagocrime.org | AND:
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| Week 12: April 6 | In the DesignLab working on ARC |
Blogging (subset of trend of personal publishing) SecondLife newsroom | Swedish Net traffic way down |
No class: Good Friday
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| Week 13: April 13 | Thinking mobile | Backpackit.com Twittering during Moldova riots Monitoring twitter/tweets Budget meeting/progress reports Web site planning & design: |
Thinking social | The dangers of Facebook For funsies: Facebook for journos | Buzz from Yahoo | WePlay.com (for youth sports) | Spokeo.com (for searching social networks) | New York Times's Facebook strat (Kristof's fan page) | Mashable; Listing of social networks with descriptions; Listing of consumer sharing sites w/ descrips Crowdsourcing: |
For discussion Friday, Social Media | John Cassidy, “The Online Life: Me Media, How hanging out on the Internet became big business,” New Yorker magazine (May 2006); view 60 Minutes -- Mark Zuckerberg; read about Facebook and Twitter; about the revolution of digital; and listen to a discussion about the (paperless) future of media Sanna leading us |
| Week 14: April 20 | Budget meeting | Previewing | De-bugging | Web page building |
Revenue models Louisville Courier Journal dbase whouse Getting interactive, engaging the audience (Citizen Journalism Academy | NBC News teaching digital journalism) |
Some presentation examples from Spring 08: Hannah on academic blogging, Amanda P. on Apple, Amanda D. on Bigfoot., Katie Landry on grieving |
| Week 15: April 27 | The Future : Mobile, Personal, GPS-powered, Entertaining, Always-on, Open source, The Long Tail Budget meeting production |
Gene Policinski, First Amendment Center >> Meet in the Library seminar room
Final exam period: We have the lab 1:30 pm – 3:30 pm, Wednesday, May 6, if we need it, for final production, page building.
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Last day of class | Meet in LAU 113 Final exam due Friday, May 1, by 9 a.m.(typed up, printed out)
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| >>Go Heels! Beat Dook! | >>consider multimedia & nationalism course this summer >>how about legal issues |
>>how about public
relations? |
Plagiarism on the Web (take the online quiz) |
Course Description
Introduction to new media and strategies for effective communication through them. Students will analyze the technical and rhetorical possibilities of online environments, including interactivity, hyperlinking, spatial orientation and non-linear storytelling. PR-COM 301.
Learning Outcomes
By the end of this course, my goal is for students to:
Instructor: Dr.
Brian Carroll, Laughlin 100
Office phone: 706.368.6944 (anytime)
E-mail: bc@berry.edu OR bc@unc.edu
Home page: http://www.cubanxgiants.com
Office hours: MWF 10-11am; 3-5pm, Thur 10-11am | by appointment
| walk-ins always welcome
What you will need (required)
• The Elements of Journalism, Kovach & Rosenstiel (Three Rivers Press)
• The Long Tail, by Chris Anderson (Hyperion)
• Neiman Reports: The Search for True North
• Journalism 2.0, Knight Center (.pdf download)
• CD-R or memory stick/wand for saving your work
What you may want (recommended, not required)
• Rachel McAlpine, Web Word Wizardry: A Guide for Writing for Web & Intranet (Ten Speed Press)
• Irene Hammerich and Claire Harrison, Developing Online Content (Wiley)
• Lauren Kessler and Duncan McDonald, When Words Collide: A Journalist’s Guide to Grammar and Style (Norton)
• Steve Krug, Don’t Make Me Think (New Riders)
• Gunnar Liestol, Andrew Morrison and Terje Rasmussen, eds., Digital Media Revisited (MIT)
• Andrea Lunsford, The Everyday Writer (Bedford/St. Martin’s)
• Patrick Lynch and Sarah Horton, Web Style Guide 2 (Yale University Press)
• Robin Williams and John Tollett, The Non-Designers Web Book (Peachpit Press)
This is a seminar course, so much is expected of students. Discussion and participation are key components, and students will serve as discussion leaders. Hands-on application also is an emphasis. We will learn how to create content specifically for presentation in digital environments and to publish that content to the Web. This means becoming familiar with Macromedia’s Dreamweaver Web publishing program and publishing to a blog, among other things. Generally, new topics will be introduced on Mondays. Elaboration on those topics and software instruction will be on Wednesdays. Discussions on the readings will take place on Fridays (Topics – Tools – Texts, or Delving – Doing – Discussing).
Policies
•
Attendance: Attendance is a part of your grade. Be here every day on time,
just as you would for a job, surgery or a haircut. Everyone gets one unexcused
absence >> no questions asked. Stuff happens. After that, unexcused
absences will result in deductions from the "professionalism and participation" portion
of your grade -- one point for each unexcused absence
or late arrival. What is excused is at the instructor's
discretion, so you are best served
by discussing
situations and extraordinary circumstances prior
to class whenever possible.
•
Distractions: This instructor is easily distracted. Ringing cell phones,
therefore, will be lobbed out of the classroom window. Chatter during lecture
will result in "professionalism and participation" point deductions,
as will Facebooking or other Internet use during lecture or topic presentations,
particularly after warnings have been issued. If you have to arrive late
or leave early, clear it with the instructor beforehand whenever possible.
Basic civility is what is expected. If you are at all unclear as to what “basic
civility” implies, the professor would be more
than happy to elaborate.
• Focus: During class and lab sessions, no e-mail, Facebook, IM or Web
surfing. These activities prevent you from getting the
information you need and it
is distracting to your classmates and to me.
• Preparation: Complete the assignments and be ready to tackle the activities
of the day. Be ready to discuss and debate ideas,
approaches and opinions.
How you will be graded
| Projects, quizzes & blog posts | 45% |
| Research Project & Presentations | 25% |
| Leading Discussion | 10% |
| Final Exam (take-home) | 10% |
| Professionalism and participation | 10% |
| Total |
100% |
Viking
Honor
Code
It
is
not
just
policy.
It
is
foundational
to
the
academic
environment
we
enjoy
and
in
which
scholarship
thrives.
It
is
in
force
in
this
classroom
and
during
all
lab
sessions.
For
the
complete
Viking
Code,
please
consult
the
student
handbook.
In
short,
each
student
is “expected
to
recognize
constituted
authority,
to
abide
by
the
ordinary
rules
of
good
conduct,
to
be
truthful,
to
respect
the
rights
of
others.” The
College’s
mission,
in
part,
commits
to
a
community
of
integrity
and
justice.
During
an
era
when
ethics
are
sometimes
suspect,
there
seems
no
higher
goal
toward
which
students
ought
to
strive
than
that
of
personal
honor.
Assignments
There
are
no
exams
in
this
course,
although
students
may
be
quizzed
from
time
to
time.
These
will
be
no
pop
quizzes;
students
will
be
forewarned.
Deadline
pressure
is
an
important
dimension
to
the
rigor
of
the
course.
Meet
the
deadline
or
take
a
penalty.
Assignment rules
While working in class, these parameters apply:
• Collaboration: I support collaboration, but any graded work must be the student’s own. In some cases, I will encourage feedback sought from one another. For other assignments, I may require solitary work. Generally, students should operate under the assumption that they are accountable for their own work. When in doubt, ask.
Deadlines
• If we have out-of-class assignments, they will be accepted for up to one week after deadline, but late assignments will be penalized. Remember, penalized work is not necessarily the same as 0 (zero) points. Complete out-of-class assignments and learn from them, even if they are turned in late. Partial credit can be earned. After an assignment is more than a week late, however, that work is not eligible for points.
• Please note: If a student misses a class when an assignment is due and that student has a legitimate excuse, I will accept the late assignment without penalty at my discretion. I define what constitutes a legitimate excuse and reserve the right not to grant full credit for assignments turned in under these circumstances. The same holds true for exams.
Students with special needs
Finally, I believe we are here for a good time, not a long time, so let’s have some fun.
questions or comments?
bc at berry.edu
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