COM 329: Introduction to Digital Communication

SPR 2008

MWF 9:00-9:50 p.m. | LAU 111 (lab) & LAU 113 & other places


Professor: Brian Carroll, Ph.D.
Office: LAU 100
Office hours:
MWF 2-5; T/Th 4-6 (or by appt.); drop-ins welcome
on the phone: 706.368.6944
via email: bc at berry.edu
on the web: www.cubanxgiants.com
on the blogs: Wandering Rocks
digital man

Dog ate your syllabus? Download another one.

Note: This page will change; please refer to it frequently. Do not merely print it out the first week of class.

Go HEELs!
Monday
> Topics <
Wednesday
> Tools <
Friday
> Texts <
Week 1: Jan. 16

 Welcome back to the Bubble!

First day of class:
Introductions, syllabus, key course concepts

Sign up for NYTimes.com emailed headlines; begin reading Romenesko media blog, BC's blog and Online Journalism Review
Discussion: "As We May Think"

quiz on the reading for the week and on the syllabus
discussion about discussion

we will view 60 Minutes -- Mark Zuckerberg
and
The Google Grid

Week 2: Jan. 21 No class: Martin Luther King, Jr.

Read: Rebecca Blood, weblogs: a history and perspective

Personal Publishing

Read: Journalism 2.0 (J2.0) Foreward and ch.s 1 & 5 (.pdf download, 125 pages)

Browse: A somewhat random sample of good blogs

Boing Boing (blogosphere's No. 1)
Mark Cuban (the billionaire)
David F. Gallagher (photoblog)
BeSpacific (technology and law)
Talking Points Memo (politics)
Informed Comment (middle east)
Lawrence Lessig (copyleft, techlaw)

Discussion: Online Journalism Ethics (OJE), Introduction & chapter 1

quiz on the readings for the week

The Independent
The Las Vegas Sun

Week 3: Jan. 28 Personal Publishing & Networks
Block-by-block news -- Everyblock.com | Technorati
SkiSpace.com | Del.icio.us
Digg | Chicagocrime.org

Rome's No. 1 video

Personal Publishing

Read: J2.0 chapter 3

Vanity searches
Hyperlocal: Mapping | Mapping 2
Mobile 2.0 News: like water or electricity
Mojos: Kevin Sites, News-Press mojos
How to do hyperlocal
Las Vegas Sun re-launch: a how-to
Blogosphere v. Target

Discussion: Long Tail, part 1 (chapters 1-5)

Week 4: Feb. 4 Writing for the Web | Vanity searches and the digital "you"

Due: 2d comment to wanderingrocks post; presentations on your digital partner (nothing too formal; nothing submitted)

Writing for the Web

Discussion of presentation topics

Facebook for journos
Seeing digital
MySpace chasing Facebook

Virb (Stephen mentioned this site)
Fark (Amanda D mentioned this site)

Discussion: OJE, Ch 2 >>Meet in the Bean(e)ry<<

  • quiz
  • due: topic submissions (title of paper or presentation, question being asked, paragraph or two on how you will find the answers)
Week 5: Feb. 11

Editing for the Web

Read: Decline of newspapers from this week's Times

Bring your writing sample with notes on how you will webbify it

Due: WanderingRocks comment

Editing for the Web

Working with your writing samples

Discussion: Long Tail, part 2 (chapters 6-9); The Hit Factory (Wired magazine)

Leading us: Tracy & Caitie; meet in the Underground (Krannert basement gameroom)

possible quiz on the readings

Week 6: Feb. 18

HTML Bootcamp & Editing for the Web

Read: How to hyperlink in news

Due: WanderingRocks comment

Databases & Information Gathering: Class exercise

Louisville Courier Journal dbase whouse
PowerReporting.com
Backpackit.com

Crowdsourcing in South Florida

Non-geographic Hyperlocal: Politics

Read: J2.0 chapter 4

Discussion: OJE, Chapter 3: Information gathering

Leading us: Rebekah & Chelsea, underground

possible quiz on the readings

Week 7: Feb. 25

Information gathering: dbase presentations

Crowdsourcing & Transparency:
JFK and the Dallas Morning Herald

Kluster
GetHuman.com
Buzz from Yahoo

Due: WanderingRocks comment

Information gathering & Web bootcamp continued

Browse: New York Times Ethical Journalism Handbook (.pdf download)

Discussion: Long Tail, part 3 (chapters 10-14); Going Long, by John Cassidy

Leading us: Leigh and Laura Price, underground
possible quiz

Week 8: March 3

Crowdsourcing Dr. Carroll's book >>
The Wiki version | Google Docs version | manuscript with graphics
(Word .doc download)

Encyclopedia of Life
Crowdsourced cutlines

Social graphing

Due: WanderingRocks comment

Wiki & FTP/Web publishing

Discussion: OJE, Chapter 4

Leading us: Laura M. & Christina, underground
possible quiz

Week 9: March 10

FTP/Web publishing

Etsy.com (social networking)
Print, broadcast dying
Kluster update
Wal-Mart's buyers blog

Due: WanderingRocks comment

Finish FTP, Quikmaps.com

Research updates

Submit: 1. title; 2. statement of the problem, research question; 3 bibliography or source list

Optional discussion: Free! & The Netflix Challenge

Meet: Bean(e)ry (no quiz)

Week 10: March 24

Production

GoCrossCampus | NYTimes story
HoopsHype.com | WSJ story

Crowdsourcing blog

Bakersfield Californian maps
Salt Lake City Tribune news maps
AP news maps
Reuters news maps
Katrina diaspora

Production: audio

Browse: Digital Storytelling

Read: J2.0 chapter 7

Credibility online & wisdom of crowds
Another map, for a book (thanks, Laura)
Digital storytelling model: Reuters-Iraq
Social network network (repetition intended)

Discussion: OJE, Chapter 5

Leading us: Amanda D. (We meet in LAU 113, not the Underground).

possible quiz

Week 11: March 31

Production: audio (finishing up): It works!

Read: Eyetrack III: Steve Outing and Laura Ruel, “What We Saw Through Their Eyes,” Poynter Institute

WePlay.com
Spokeo.com

Due: WanderingRocks comment

Soundslides

Spokesman Review Video Journal
New York Times: Military patches
Chicago Tribune: Hidden poor
WashingtonPost.com: South Africa | Prize-winning fair coverage

Basketball test

Read: J2.0 chapter 8

Discussion: Diffusion of Innovation Theory (.pdf download); See also the Rogers adoption curve

Leading us: Katie L. & David (meeting place: TBA)

possible quiz

Week 12: April 7

Blogging (subset of trend of personal publishing) | Secure FTP | Signup sheet for presentations

Due: WanderingRocks comment

Guest: John Druckenmiller, Hometown Headlines: journalism goes digital

Live blogging Thursday, April 10, David Brooks of the New York Times, 4:30 p.m., Science Building 115

Read: J2.0 chapter 5

Discussion: OJE, Chapter 6 -- Beyond Blogs

Leading us: Ashton & Sarah

possible quiz

due: research/presentation updates
Week 13: April 14

Guest: Andy Johns, Anniston Star multimedia reporter: journalism goes digital, part II (Andy's police blog | Auburn podcasts | video)

Due: WanderingRocks comment; email the prof your blog URLs

Guest: Ross McDuffie, assistant director, new media, Rome News-Tribune

Discussion: John Cassidy, “The Online Life: Me Media, How hanging out on the Internet became big business,” New Yorker magazine (May 2006) & Swarm Behavior

Leading us: Elizabeth & Hannah, in LAU 113

possible quiz

Week 14: April 21

Presentations: Tracy, Chelsea, Elizabeth, Sarah

Due: WanderingRocks comment

Presentations: David, Laura P., Leigh

Discussion: OJE, Chapter 7

Leading us: Amanda P. & Stephen, LAU 113

possible quiz

Week 15: April 28

Presentations: Caitie, Stephen, Ashton, Rebekah, Hannah on academic blogging, Christina

Due: WanderingRocks comment

Presentations: Laura M., Amanda P. on Apple, Amanda D. on Bigfoot., Katie Landry on grieving

Last day of class | Course evals

Final due Friday, May 2, by 9 a.m.(typed up, printed out, submitted in my office or box; writing counts, so proofread/edit)

pepp patty
keep your eyes on the prize!

 >>Go Heels! Beat Dook!

>>consider studying in Florence

>>how about legal issues

>>got advertising?

>>how about public relations?

Plagiarism on the Web (take the online quiz)

Course Description

Digital media combine tools, automata and technologies. They also converge the traditional roles of producer and consumer, or publisher and reader, since almost anyone can publish via the Internet. As such, digital media are changing human communication by creating new meanings, using a computer interface that at its best simulates communication as easier than it is. This course explores these new, digital media and what it means to effectively communicate in them. Understanding the audience and exploring how different media behave – their unique limits and possibilities – will help students better develop content for digital formats and environments. Students will analyze the technical and rhetorical possibilities of online environments, including interactivity, hyperlinking, spatial orientation and non-linear storytelling. Emphasis on journalism.

Learning Outcomes

By the end of this course, my goal is for students to:

Stuff you need to know

Instructor: Dr. Brian Carroll, Laughlin 100
Office phone: 706.368.6944 (anytime)
E-mail: bc@berry.edu (not bdcarroll@berry.edu OR bcarroll@berry.edu)
Home page: http://www.cubanxgiants.com
Office hours: MW 2-5; T/R 4-6 | by appointment | walk-ins always welcome

What you will need (required)

• Online Ethics, Cecilia Friend and Jane B. Singer (M. E. Sharpe)
• The Long Tail, by Chris Anderson (Hyperion)
Journalism 2.0, Knight Center (.pdf download)
• CD-R or memory stick/wand for saving your work
"We're All Postmodern Now" (.pdf download) and "Beyond News" by Mitchell Stephens

What you may want (recommended, not required)

• Rachel McAlpine, Web Word Wizardry: A Guide for Writing for Web & Intranet (Ten Speed Press)
• Irene Hammerich and Claire Harrison, Developing Online Content (Wiley)
• Lauren Kessler and Duncan McDonald, When Words Collide: A Journalist’s Guide to Grammar and Style (Norton)
• Steve Krug, Don’t Make Me Think (New Riders)
• Gunnar Liestol, Andrew Morrison and Terje Rasmussen, eds., Digital Media Revisited (MIT)
• Andrea Lunsford, The Everyday Writer (Bedford/St. Martin’s)
• Patrick Lynch and Sarah Horton, Web Style Guide 2 (Yale University Press)
• Robin Williams and John Tollett, The Non-Designers Web Book (Peachpit Press)

Class format

This is a seminar course, so much is expected of students. Discussion and participation are key components, and students will serve as discussion leaders. Hands-on application also is an emphasis. We will learn how to create content specifically for presentation in digital environments and to publish that content to the Web. This means becoming familiar with Macromedia’s Dreamweaver Web publishing program and publishing to a blog, among other things. Generally, new topics will be introduced on Mondays. Elaboration on those topics and software instruction will be on Wednesdays. Discussions on the readings will take place on Fridays (Topics – Tools – Texts, or Delving – Doing – Discussing).

Policies

• Attendance: Attendance is a part of your grade. Be here every day on time, just as you would for a job, surgery or a haircut. Everyone gets one unexcused absence >> no questions asked. Stuff happens. After that, unexcused absences will result in deductions from the "professionalism and participation" portion of your grade -- one point for each unexcused absence or late arrival. What is excused is at the instructor's discretion, so you are best served by discussing situations and extraordinary circumstances prior to class whenever possible.
• Distractions: This instructor is easily distracted. Ringing cell phones, therefore, will be lobbed out of the classroom window. Chatter during lecture will result in "professionalism and participation" point deductions, as will Facebooking or other Internet use during lecture or topic presentations, particularly after warnings have been issued. If you have to arrive late or leave early, clear it with the instructor beforehand whenever possible. Basic civility is what is expected. If you are at all unclear as to what “basic civility” implies, the professor would be more than happy to elaborate.
• Focus: During class and lab sessions, no e-mail, Facebook, IM or Web surfing. These activities prevent you from getting the information you need and it is distracting to your classmates and to me.
• Preparation: Complete the assignments and be ready to tackle the activities of the day. Be ready to discuss and debate ideas, approaches and opinions.

How you will be graded

Weekly projects & posts 30%
Quizzes on readings 15%
Research Project & Presentations 25%
Leading Discussion 10%
Final Exam (take-home) 10%
Professionalism and participation 10%
Total   
100%

Viking Honor Code

It is not just policy. It is foundational to the academic environment we enjoy and in which scholarship thrives. It is in force in this classroom and during all lab sessions. For the complete Viking Code, please consult the student handbook. In short, each student is “expected to recognize constituted authority, to abide by the ordinary rules of good conduct, to be truthful, to respect the rights of others.” The College’s mission, in part, commits to a community of integrity and justice. During an era when ethics are sometimes suspect, there seems no higher goal toward which students ought to strive than that of personal honor.

Assignments

There are no exams in this course, although students may be quizzed from time to time. These will be no pop quizzes; students will be forewarned. Deadline pressure is an important dimension to the rigor of the course. Meet the deadline or take a penalty.