COM 305: Media Design
design girl
Spring 2008 | MW 10:30 a.m.-12 p.m. (B) | T/TH 2-3:30 p.m. (A) | Laughlin 111 (lab)
Professor: Brian Carroll
Office:
LAU 100
Office phone:
368-6944
Office hours:
MW 2-5, T/TH 4-6 | walk-ins welcome
email: bc at berry.edu
(not bcarroll@berry.edu or bdcarroll@berry)
on the Web:
www.cubanxgiants.com
bc's blog: Wandering Rocks

Lose your syllabus? Download another one, no extra charge

>>Course schedule<<
(it's tentative, so go with the flow)

Class session
Topics & Software
Texts, Readings, Resources
Week 1: Jan. 16 & 17

What is media design? Visual rhetoric? Visual culture? Who do we serve? What's the message?

For next class session: Tollett 1, 3-5
Introduction to Graphic Design & Theory
Week 2: Jan. 23 & 24 Introduction to Design: Theory & Basics
Discuss our currencies
Balance | Unity | Contrast | Repetition | Proximity | Alignment
Context | Denoting & Connoting | Negotiation | Ideology & Representation | Appropriation

No class Monday (Martin Luther King day)
No class Tuesday (reading and work day)

Due: Currency assignment

Read for next class: Tollett 6, 7; InDesign CS2: 1-6, 16
Typography | Evolution of Type
Week 3: Jan. 28 & 29

InDesign | Logos & Business Cards

Due: Currency assignment 2; 3 logo ideas

Read for next week: InD 8-10, 15; Debunking Myths
Single Image

Week 3: Jan. 30 & 31

Finish InDesign basics | Identifont.com

Due: type exercise (i s o l a t i o n; etc.)

Read for next class: Resume (how-to .pdf download)
Week 4: Feb. 4 & 5

Tables & Resumes

Due: by end of class: biz card and letterhead

>>

Week 4: Feb. 6 & 7

Text wraps & Layers

Due: resumes (3:30 p.m. Thursday for Sect. A; 3:30 p.m. Friday for Sect. B)

Read for next class: Layout
Week 5: Feb. 11 & 12

For next class session: Tollett 9, 14
Week 5: Feb. 13 & 14

Advertising: Flyers and Ad Slicks
Grids & Guides in InDesign

Flyers due: Monday, Feb. 18, 10:15 a.m. (Section A); Tuesday, Feb. 19, 2 p.m. (Section B); printed out and submitted

For next class session: Tollett 13
Week 6: Feb. 18 & 19 Newsletters
Master pages & libraries in InDesign
>>
Week 6: Feb. 20 & 21

Newsletters -- open lab with coaching

Newsletters due: Monday, Feb. 25, 10:15 a.m. (Section A); Tuesday, Feb. 26, 2 p.m. (Section B); printed out and submitted.

>>
Week 7: Feb. 25 & 26

Magazine layout: all materials accessible via forseti server

Awarding of Flyer patty

>>
Week 7: Feb. 27 & 28

Magazine layout

Newsletter re-submits due Wednesday, Feb. 27, 10:15 a.m. (Section A); Thursday, Feb. 28, 2 p.m.; printed out and submitted.

>>
Week 8: March 3 & 4

Magazine layout open lab

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Week 8: March 5 & 6

Introduction to Web | Jeanne Cahill of ARC Rome visiting | Bob Frank visiting >> client meetings

Magazine inside spread due: Section A – Wednesday, March 5; Section B – Thursday, March 6 at the beginning of class. No late submissions; we have guest speakers!

Introduction to Web Design
Planning Your Web Site (required!!)
Week 9: March 10 & 11 Quiz: Interface DW 1-3
Week 9: March 12 & 13 Quiz: Interface DW 4-5
Week of March 17
Spring Break!
Week 10: March 24 & 25 Web: Cascading Style Sheets | George J. Mitchell Scholarship DW 6
Week 10: March 26 & 27

Web: CSS

Quiz

DW 7-8

use of tabs | use of tabs 2 | backgrounds | backgrounds 2 | clipart | animation (careful) | icons | visibone (for color & design)

Week 11: March 31 & April 1

Web: Type and Tables

Vogue cover | Landmark backgrounds | COM 300: Visual Rhetoric

Catching up: DW 7-8 (no quiz)

Tutorials

Week 11: April 2 & April 3

Web: Rollovers & Behaviors; Media Objects

New York Magazine cover

DW 11, 19 | No quiz
Week 12: April 7 & 8

Web: Your Web sites | Barack Obama and Gotham | campaign site | campaign artifacts

Vogue cover reaction | Vogue cover reaction 2

DUE: site map, storyboards for home page and sectional front pages, color palette (about 5 colors by hexadecimal)

Web Design No-nos

 

Week 12: April 9 & 10

Web work: Launching the shuttle | Web rubric (Word .doc download)

Layout | Navigation & Theme

Obama's type: Gotham

Good example of a portfolio site

Week 13: April 14 & 15

Web work

ColorCombos.com for color palettes
ColourLovers
also for palettes (TY Caitlin!)
Sidebars for your sites
Backgrounds
Week 13: April 16 & 17

Web work

 

>>
Week 14: April 21 & 22

Web work

Due: Viking Vision Awards flyers for a dropped worst grade

DW 20
Week 14: April 23 & 24 Web work Reminder: Mid-Atlantic Newspaper Advertising and Marketing Executives 2008 Scholarship Competition/Scholarship Award due May 16 to John E. Cash, The Greeneville (TN) Sun.
Week 15: April 28 & 29

Due: Finished Web sites (at the beginning of class, not during); You will give us a quick tour of your site during class.

Wrapping it up | Course evaluations

No class Wednesday, April 30 -- good luck on finals!

Submit to the professor the full URL for your published Web site, as well as a paragraph or two covering:

  • What you were trying to do (the goal of your Web site)
  • The audience(s) you are trying to reach
  • Anything else to help me understand your site (limitations, wish list of what you'd like to add with more time & know-how, missing elements, etc.)
  • The grade you feel you earned on the Web site, with a rationale or justification for that letter grade

>>

Course Description:
Introduction to the process of graphic art production, with emphasis on materials, principals and methods of translating ideas and information to printed and digital forms and formats. Primary focus on production, design and typography as related to print media, digital media and public relations.

Course Purpose & Objectives:
Introduce students to the principles and theories of graphic design as applied to print and digital media. The course will cover how publications are designed and produced, including newspapers, magazines, newsletters, brochures and Web pages. Students also will learn and explore how to use typography, color, photography and illustrations, layouts, and software tools such as Dreamweaver and InDesign. The role of graphic design in contemporary media and society also will be discussed.

By the end of this course, my goal is for students to:

• Achieve competencies with computers, scanners, printers, and design- and publishing-related software tools.
• Learn about design strategies and principles to make more functional and creative publications, images and other visual materials.
• Learn visual ways to think and convey information.
• Know, understand and apply many of the principles and theories of graphic design.
• Meet deadlines.

What you will need (required):

• InDesign QuickStart Guide, by Sandee Cohen (Peachpit Press)
• Dreamweaver 8 Hands-on Training, by Daniel Short and Caro Green (Peachpit Press)
• Design Workshop, by Robin Williams and John Tollett (Peachpit Press)
• Memory for storing and backing up work

What you may want (not required):

• Amy Arntson, Graphic Design Basics
• Ryan Conover, Graphic Communications Today, 4th ed.
• Irene Hammerich and Claire Harrison, Developing Online Content
• Steve Krug, Don’t Make Me Think
• Patrick Lynch and Sarah Horton, Web Style Guide 2
• Robin Williams and John Tollett, The Non-Designers Web Book (Peachpit)

Stuff you need to know:

Instructor: Dr. Brian Carroll
Office: Laughlin Hall 100
Office phone: 368.6944 (anytime)
E-mail: bc@berry.edu (not bcarroll or bdcarroll)
Home page: www.cubanxgiants.com

Blog: Wandering Rocks

Policies

• Attendance: Attendance is a part of your grade. Be here every day on time, just as you would for a job, surgery or even a haircut. Everyone gets one unexcused absence >> no questions asked. Stuff happens. After that, unexcused absences will result in deductions from the "professionalism and participation" portion of your grade -- one point for each unexcused absence and/or lateness to class. What is excused is at the instructor's discretion, so you are best served by discussing situations and extraordinary circumstances prior to class whenever possible.

• Distractions: This instructor is easily distracted. Ringing cell phones, therefore, will be lobbed out of the classroom window. Chatter during lecture will result in "professionalism and participation" point deductions, as will Facebooking or other Internet use during lecture or topic presentations, particularly after warnings have been issued. If you have to arrive late or leave early, clear it with the instructor beforehand whenever possible. Basic civility is what is expected. If you are at all unclear as to what “basic civility” implies, the professor would be more than happy to elaborate.

• Preparation: Complete the assignments and be ready to tackle the activities of the day. Be ready to discuss and debate ideas, approaches and opinions.

• Deadlines: When an in-class/in-lab assignment is due, it is due. This reflects the reality of many mass communication professions and work environments. Late in-class assignments will not be accepted unless permission for extension had been granted prior to deadline. Turn in whatever has been done by deadline. If we have out-of-class assignments, they will be accepted for up to one week after deadline, but late assignments will be penalized. Remember, penalized work is not necessarily the same as 0 (zero) points. Complete out-of-class assignments and learn from them, even if they are turned in late. After an assignment is more than a week late, however, that work is not eligible for points. Please note: If a student misses a class when an assignment is due and that student has a legitimate excuse, the professor will accept the late assignment without penalty at his discretion. The professor defines what constitutes a legitimate excuse and reserves the right not to grant full credit for assignments turned in under these circumstances.

How you will be graded:

Weekly projects 65%
Web site 25%
Professionalism and participation 10%
Total   
100%

To compute your final grade, add up your point totals, apply the appropriate percentages, then refer to the grading system summarized here:

A
93-100
A-
90-92
B+
88-89
B
83-87
B-
80-82
C+
78-79
C
73-77
C-
70-72
D+
68-69
D
60-67
F
59 and below

Definitions of the grades can be found in the Berry College Bulletin. “A” students will demonstrate an outstanding mastery of course material and will perform far above that required for credit in the course and far above that usually seen in the course. The “A” grade should be awarded sparingly and should identify student performance that is relatively unusual in the course.

Berry Viking code
Academic dishonesty in any form is unacceptable because any breach in academic integrity, however small, strikes destructively at the college’s life and work. The code is not just policy, it is foundational to the academic environment we enjoy and in which scholarship thrives. It is in force in this classroom.

For the complete Viking Code, please consult the student handbook. In short, each student is “expected to recognize constituted authority, to abide by the ordinary rules of good conduct, to be truthful, to respect the rights of others.” The College’s mission, in part, commits to a community of integrity and justice. During an era when ethics are sometimes suspect, there seems no higher goal toward which students ought to strive than that of personal honor.

Students with special needs
If you have special needs of any kind, including learning disabilities, please let me know. Come discuss it with me. I want to make sure on the front end that we prevent any problems associated with the course. Martha Van Cise, director of the Academic Support Center, suggests: “Students with disabilities who believe that they may need accommodation in this course are encouraged to contact the Academic Support Center in Krannert Room 301 as soon as possible to ensure that such accommodations are implemented in a timely fashion.”

Finally, I believe we are here for a good time, not a long time, so let’s have some fun!

Sites & Resources:

Evolution of Type
Thinking With Type
http://www.3dtextmaker.com
http://www.mediabuilder.com
AIGA
Web Style Guide, 2d edition
Geocities
Google Images
Color presentation
Web pages that suck
Bob's Print Guide

Introduction to Photoshop
Using Dreamweaver
Lynda.com tutorial for DW CS3

bc home | berry home | email the prof

©2008 cubanxgiants.com

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